Powerlet Hires Winningham As Director of Marketing

Powerlet hires industrial designer Matthew Winningham as the Director of Marketing and Advanced Product Development

"With the launch of new and innovative products, Powerlet has an opportunity to make significant breakthroughs in several critical areas including the Heated Clothing, Luggage Electrix and new direct beam energy technologies."

- Matthew Winningham

Warren, Michigan — Jun 17, 2011 — Industrial designer Matthew Winningham has been hired by Coliant Corp., parent company to the popular Powerlet line of powersports accessories. Winningham, who previously served as the Director of Advanced Designs and Concepts at Warrior Sports takes over as the Director of Marketing. Powerlet designs, produces and sells innovative weather-resistant electrical power outlets, plugs, wiring, mounting brackets and storage bag electrification kits. Most recently Powerlet introduced a high-end line of electrically heated apparel for the powersports market.

"Everyone at Warrior knows Matthew's designs and related marketing materials were responsible for their explosive growth" says John Swiatek of Coliant Corporation. "His innovative product development combined with his effective advertising, patent experience and cutting edge design makes him a perfect fit to develop and grow our business."

Winningham's specific responsibilities will include oversight of domestic and international marketing, merchandising, product development and branding. Additionally, Matthew has served as the Director of Research and Development at Parker Athletic Products and Senior Product Manager at Bike Athletic Company.

"The time is right to provide a reliable solution for motorcycles and virtually all other outdoor powersport vehicles which are presently unable to charge a cell phones, let alone power heated clothing without first modifying the vehicle," says Winningham. "Powerlet will be a game changer for the powersports industry." concludes Winningham.

Press Contact:
Carl Peterson
Powerlet LLC

586-210-0330

NOTE TO EDITORS: For additional information visit Powerlet's PR website, or call Powerlet at 586-210-0330.

Powerlet, the Powerlet logo, RapidFire and Luggage Electrix are trademarks of Powerlet LLC. Other company and product names may be trademarks of their respective owners.